Honest Comparison

Why not just use Google?

Google is great for finding facts. But planning a trip isn't a single search — it's hundreds of searches, dozens of tabs, and hours of assembly. Here's what changes when AI does the heavy lifting.

Tab overload

Google gives you 10 blue links per query. Planning a week-long trip means hundreds of tabs, conflicting advice, and sponsored results.

Outdated information

That "best restaurants" blog post? Written in 2019. Half the places have closed. AI pulls from current knowledge and tells you what actually exists today.

No personalisation

Google doesn't know your budget, your travel style, or that you're celebrating an anniversary. Every result is generic.

Hours of assembly

Even after finding good sources, you still have to copy, organise, and sequence everything into a usable plan. That's the real time sink.

Feature-by-feature comparison

Feature Google DIY Savvy Jetsetter
Time to plan a week-long trip8–15 hours of researchUnder 2 minutes
Day-by-day itineraryYou build it manuallyMorning, afternoon & evening — auto-generated
Hotel recommendationsScroll through ads & reviews2–3 curated picks with VIP perks (Fora Reserve, Virtuoso)
Restaurant picksGeneric "top 10" listiclesCurated — what to order, how to get a table
Local insider tipsBuried in forums & blogs5–7 genuine tips most tourists never find
Visa & entry requirementsSearch per country, often outdatedIncluded, tailored to your passport
Budget estimatesPiece together from multiple sitesDaily cost breakdown included
RevisionsStart over from scratchUp to 3 revisions — AI updates instantly
Trip collaborationShare a Google Doc?Invite companions — view or edit together

How it works

1

Tell us about your trip

Destination, dates, budget, interests — takes 60 seconds.

2

AI builds your itinerary

Morning-to-evening plans, hotels, restaurants, insider tips — generated in under 2 minutes.

3

Customise and go

Revise anything, download the PDF, or book with our travel advisor for VIP hotel perks.

Ready to skip the Google rabbit hole?

Your first itinerary is completely free — no account required. See the difference in under 2 minutes.

Thinking about using ChatGPT instead? See why generic AI falls short for travel →